Making Security Make Sense to Clients

As someone who builds websites for clients, you’ve probably learned that offering (or requiring) monthly maintenance contracts is smart business. This ensures a steady income stream you can rely on and helps with your financial forecasting. It’s likely you’re including core software, plugin, and theme updates as part of your maintenance plan, but are you including website security as part of your project proposal and scope?

The security of your clients’ websites is often not a priority in a project scope or at best, it’s left for last as an optional add-on for the client to consider after going live. The reason is not that you don’t know a strong website security posture is important, it’s because the value of “security” can be difficult to explain to the average end user.

In this session, Adam will cover simple to understand website security best practices that you can implement immediately for your own site and those of your clients. In addition, he’ll also offer advice and examples on how to best present the importance of website security during the proposal, scope, and maintenance package stages to your clients. Not only does this ensure your maintenance plans offer what every website needs, but also presents an additional revenue stream opportunity for your business.

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