The user experience on the front end of a website is a big deal. This gets our attention, and rightfully so.
For the people who create and post the content, their experience is just as important but often overlooked. This is especially true of web design today, with the need for more sophisticated layouts and rich data.
When we build a site for a client using WordPress, we need to remember that the content managers responsible for the site are also our customers.
Over more than 15 years of leading site development with content management systems behind them, I’ve discovered how much weight is often put on the content managers’ shoulders. Content managers understand content, taxonomies, and metadata. WordPress offers us the ability to design the content management experience through the use of custom post types, fields, and taxonomies.
It is important to embrace the content managers, talk to them about their objectives and workflow, and design usable interfaces that allow them to do their job efficiently.
My experience is this: make the content managers happy, and you’ll have a customer for a long, long time.
In my talk, I’ll walk through real-world examples of WordPress backend interfaces that were designed with the content manager in mind and share tips and resources to help get you on the path of building winning admin interfaces.